Things To Consider When Hosting An Open House

Things To Consider When Hosting An Open House

Hosting an open house is an agent’s time to shine. This is arguably the most important part of the entire process of helping someone get into their new home. Stressing the details isn’t really necessary as long as you have a comprehensive process for marketing and preparing the home to best represent itself and you.

As mentioned in previous articles on our blog, some basic things you should double check when prepping a home includes heating, AC, electricity, plumbing, and any structural damages. Having a higher level of attention to detail will also help you in the real estate industry.

When it comes to marketing and actually doing the open house, we’ve developed a few key tips that we feel are important to focus on. Check them out below and let us know what you think!

Marketing & Promotions

For some people, running an open house is their least favorite part of the business. Unfortunately for many of those individuals, they don’t really become successful with that mentality.

To properly leverage the digital age, you’re going to want to list your open house on every major social media platform. Advertise through larger websites such as Zillow, and set up targeted ads on Facebook. If you’ve read our other articles, we’re big fans of sending DMs to people. Start up a friendly conversation and see how you can help people. You never know what kind of referral you could get down the road because you were nice to someone on the internet.

Don’t Do Open Houses Alone

Safety in numbers is a good rule of thumb throughout life. When it comes to open houses, you should always remember that you’re legitimately hanging out alone in a house where strangers come and meet with you. It would be nice to assume that each and every open house is going to be safe, but you guys already know how the saying goes, “better safe than sorry”.

Bringing in a fellow agent is usually a good idea, but we always suggest bringing in a trusted lender. These people can also prove useful to further educate prospective buyers on lending options and help seal the deal on-the-spot.

Contact us to talk more about social media and Washington real estate opportunities.

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Real Estate Solutions Group aka RESG is Washington’s most innovative real estate team. Serving the greater Seattle Metro for luxury homes, residential home buyers, home sellers, real estate investors, new construction, land, and land development.

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