How To Maximize Instagram For Real Estate In 2018

How To Maximize Instagram In 2018

The Keller Williams brand is an award-winning company that has repeatedly been one of the premier real estate brands in the world. The company supports agents all across the United States with content that is meant to educate people everywhere. Social media is always changing and it is incredibly important to stay on top of each social network’s trends. This means doing research to find out what works for other agents and companies. To help our fellow real estate professionals out, we’ve created a list of things you should do to support your real estate efforts on Instagram.

  1. Utilize quality photographs, videos, and make sure to accurately describe each home.
  2. Share photos of the inside of the home often to keep people updated on key details for specific properties and neighborhoods.
  3. Utilize your phone’s video camera to do live-streams and walk-throughs of homes. Make sure to share this story your story, then save the video and upload to Youtube!
  4. Utilize your phone to create video and share live-streams that share information about the local community. Become the expert for your neighborhood!
  5. Utilize Instagram paid adverting to direct target market consumers. Reach out to RESG for more information about Facebook’s adverting platform for Instagram, plus find out how you can feed off of their advanced demographic targeting to find the right buyers, sellers, and other people on Instagram.
  6. Use Instagram Feed & Story to share client experiences and testimonials.
  7. Create dedicated storylines for short video listings or hire a videographer.
  8. Use Boomerang clips to show products, highlight services, feature homes and more.
  9. Save your posts and upload directly to Twitter, Facebook, and other social networks.
  10. Live-stream in the early morning w/ posts following the rest of the day.
  11. Use 20 different hashtags that are centered around your brand, neighborhood, city, industry, and the featured content.
  12. Engage with consumers that are actively commenting on properties in your great city, state, and region.

Related Keller Williams Social Media Training:

Facebook Lead Generation Strategies For Real Estate Agents

Social Media Strategy For Building Your Online Real Estate Presence

How To Generate Real Estate Business Through Social Media 

Build A Successful Real Estate Business Through The Power of Social Media

Social Media Lead Generation Strategy For Real Estate Agents 

How To Generate Real Estate Leads Online

An Online Content Marketing Strategy For Real Estate Agents


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