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6 Pitfalls To Avoid In Online Real Estate Marketing

6 Pitfalls To Avoid In Online Real Estate Marketing

When selling a product of high value, such as a house, it’s a very fine line one must walk. You want to present an enticing offer, but you don’t want to be entirely transparent on yourself or the home. You want to leave little quips, factoids, and selling-points in your pocket for when the conversation really starts to sound like an inked deal. There is such a thing as being “too available” in the real estate market.

You want to present your listing online in a way that is telling enough to bring your potential buyers in. Many fishing metaphors could be made here, but you get the idea. Bait. You want your marketing to reflect the property in an honest light, but still leave some aspects to the imagination. This is not always the easiest thing to do. Here are six pitfalls to avoid in your marketing campaigns.

Titles Of Listings

This mostly pertains to online listings. The title of your listing is the first thing your potential buyer will see other than the cover photo when looking at your advertisement online, or on a website such as Zillow. They want to know two things immediately: the price and the location. After that it’s up to you to find less than 6 words to make a big impact if the cover photo doesn’t sell it enough.

Being extremely sparing, yet concise in your titles for listings is also integral to their favoring in search engines. Look in to plug ins or information on optimizing search engine optimization. A mere rewording could rank your listing much higher on frequently-used search engines. This is a very important factor in making a big impact with your marketing campaign. A well-ranked title that you can spread through multiple social media channels is reliable and gets traffic to your page.

Visuals

We live in an extremely short-spoken, visually-driven society at present. As a result, the first picture a cliente sees on an advertisement for a property can be a dealbreaker. You want a picture that truly shows the beauty of the house *from the outside. Potential buyers want to bask in the outer beauty of a house before being brought inside to see what it really has to offer. They want to see a house that even on the outside is a representation of their own tastes.

Avoid infusing your listings or advertisements with too many photos. Arrangement of the order of these photos is also very important. Imagine it’s a virtual tour and you want the tourist to see the main rooms of the house first. The entryway, the living room, the kitchen, the main bathroom, the main bedroom, the backyard, then everything else. Think about what would wow them the most immediately out of all the house has to offer internally. Backyards are always a plus, and are always worth early mention.

Ad Placement/Duration

If your brokerage has a website, make full-use of it for your listings. If not, consider big names like Zillow, or Trulia, or make use of them in addition to your brokerage’s website if allowed. Casting out many lines is never a bad idea, it’s just keeping in mind which ones are worth fully worth pursuing. You want to pay attention to everywhere you advertise, and between slow periods pay for more ads pertaining to your own portfolio, or success of your real estate group. This will keep interest and traffic to your pages when you don’t have a pretty house to show everyone.

Use social media outlets such as Instagram and Facebook to gear advertisements to specific demographics and areas relevant to your listing. But only do this within a few weeks prior to your showing of the house. You don’t want this ad in everyone’s feed for too long or it will become white noise. When you pay for ads on Facebook or Instagram have a clear marketing goal and deadline in mind or else the traffic to the posts won’t achieve the desired goal—selling the house.

Virtual Vs. Actual Open House

As mentioned prior, in your ads for the house, you don’t want to give away all of its beauty and mystique. Leave a few shots, maybe even full-angles of spare bedrooms, lofts, gazebos, little things. Things that will only further sell an already keen buyer on closing a deal, imagine the icing on a cake.

This is also where your extra factoids come in to play, such as a customization on the home that a previous owner made that you found fitting of the home. These tidbits are what develop rapport with your client. It makes them feel like you love the home as much as they want to.

Timing

Timing is everything in well, every regard. You never want to spend too much out of pocket or from your employer on paid advertisement. Sponsored ads are only helpful when there’s enough content and activity from yourself or your group’s website that will keep people there.

Many sponsored ads are looked-over because they run too long, too short, too soon, or too late.

Wait until you have something ready to sell, or you’re in a dry-spell and just need people to know you’re still active in your real estate endeavors.

There’s always time to come back into full-view, as long as timely efforts are made to stay relevant. Active social media pages for your personal and professional work are a good way to kill time between big listings you’re trying to bring even more attention to.

Research!

The best research tool is constantly at your fingertips—the internet! Nothing has ever hurt a growing business, brand, or person than doing research on relevant work, fields, or even disasters. Digging deep in to Google’s folds will unravel a wealth of knowledge that you maybe didn’t think existed. Google Trends is a very useful, and free tool to see what people have been searching for over a large span of time. See what words, locations, people, things are engaging people online to better hone your own online marketing!

If a house has been listed in (at least) the last two decades, an online record of its listing exists. You can even go to the library! Perspective and the wins and losses of your past peers will only help you gain a better understanding of where you stand in your market today.

Contact us to talk more about social media and Washington real estate opportunities.

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Real Estate Solutions Group aka RESG is Washington’s most innovative real estate team. Serving the greater Seattle Metro for luxury homes, residential home buyers, home sellers, real estate investors, new construction, land, and land development.

7 Things You Can Do To Help You Get Your Security Deposit Back

7 Things You Can Do To Help You Get Your Security Deposit Back

Every day people do things that ruin their chances of getting a security deposit back. Holes in the wall, damaged doors, broken windows, these are all things that disqualify renters from usually getting their money back. To avoid losing your deposit, follow the advice below. It’s actually fairly simple if you take the time to plan.

Plan out your plan

Take 30 minutes to 2 hours to figure out what exactly you should do to clean or fix whatever you damaged. Plan out the strategy to fix the damage and make sure to account for the actual fix time too.

Start strategizing when you’re going to move in

Plan out ways to save time, money, and physical effort. Make sure to buy removable poster putty or those sticky velcro products that are meant to hang things.

Being organized is king and queen.

Make sure you read the paperwork and get a thorough understanding of what is expected of you as a renter. Follow directions and exceed your own expectations.

Document everything… Seriously everything.

Photograph every little scratch before you sign anything. Videos of major damage is also equally as important because it may or may not be in 4k depending on your phone or camera. Every time you place a service request, document the emails, phone calls, and text messages to protect yourself.

Communicate with your landlord

The more you communicate politely with your landlord, the better. Alerting your landlord about move-in or move-out dates is just as important as your basic service requests.

7 Things You Can Do To Help You Get Your Security Deposit Back

Clean every appliance and asset thoroughly

These days, you’d be surprised how many people don’t actually clean their house. It is imperative that renters routinely clean appliances, windows, doors, walls, showers, toilets, and sinks to avoid stains or longterm damage.

Move in and out with roommates.

Have you ever had to stay late at work, then got stuck with all of the chores, plus all of the dishes, plus all of the paperwork? Moving out after your roommates feels similar to that.

 

Contact us to talk more about social media and Washington real estate opportunities.

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Maximize Your Real Estate Opportunities On Facebook

Maximize Your Real Estate Opportunities On Facebook

Keller Williams is known for contributing major time, energy, and resources to the real estate industry. The team loves to help fellow real estate professionals out by sharing facts on local communities and industries. Becoming an award-winning brand that has repeatedly been called one of the best in the world. To support our agents, along with people all over the world, we’ve created a list of things you should do to support your real estate efforts on Facebook. Have some likes and get more video views by availing our video marketing service.

Share photos of the inside of the home often to keep people updated on key details for specific properties and neighborhoods.

Utilize quality photographs, videos, and make sure to accurately describe each home.

Maximize Your Real Estate Opportunities On Facebook

Use your phone’s camera to do live-streams and walk-throughs of properties. Make sure to share this story your story, then save the video and upload to Youtube!

Once again, use your phone to create video and share live-streams that share information about the local community. Share the wealth and let people see/hear that you’re the expert for your neighborhood!

Utilize Facebook paid advertising to direct target market consumers. Reach out to our team directly for more information about Facebook’s advertising platform, plus find out how you can feed off of their advanced demographic targeting to find the right buyers, sellers, and other people on Instagram too.

Create dedicated storylines for short video listings or hire a videographer.

Save Boomerang clips from Instagram to show products, highlight services, feature homes and more.

Use Facebook’s Feed & Story to share client experiences and testimonials.

Live-stream in the early morning w/ posts following the rest of the day.

Use different hashtags that are centered around your brand, neighborhood, city, industry, and the featured content.

Engage with consumers that are actively commenting on properties in your city, state, and region.

Save your posts and upload directly to Twitter, Facebook, and other social networks.

Try to post or schedule content between 7 & 8am, 10-11am, 12-1pm, and 7:30-8:30pm. 

Related Keller Williams Social Media Training:

Facebook Lead Generation Strategies For Real Estate Agents

Social Media Strategy For Building Your Online Real Estate Presence

How To Generate Real Estate Business Through Social Media 

Build A Successful Real Estate Business Through The Power of Social Media

Social Media Lead Generation Strategy For Real Estate Agents 

How To Generate Real Estate Leads Online

An Online Content Marketing Strategy For Real Estate Agents

 

Contact us to talk more about Washington real estate opportunities.

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Learn About Work-Life Balance With Arianna Huffington & Gary V

Learn About Work-Life Balance With Arianna Huffington & Gary V

Watch and listen to Arianna Huffington, Founder of Huffington Post, and Gary Vaynerchuk discuss their thoughts on work-life balance. Talking through tough questions such as “Can you work hard without burning out? and Is being burned out the price of success?”, this episode of The Point is a must watch for all agents who are struggling with some form of work-life balance.

For many people, work-life balance, or a lack of, can create issues in other areas of people’s lives. A poorly balanced personal life can do serious damage to work relationships and is known to stifle creativity. Vaynerchuk and Arianna Huffington share tips for avoiding burnout and taking “Thrive Days” to increase productivity. Watch below and soak in their wisdom.

Contact us to talk more about Washington real estate opportunities.

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