Social Media Marketing For Real Estate Agents

Social Media Marketing For Real Estate Agents

Social media marketing hasn’t always been popular with marketers, particularly in the real estate industry. Because social media grew so quickly, many of the platforms developed a reputation for being an outlet that could be looked over. The stigma that money couldn’t really be made thanks to social media has done nothing but hurt business owners. Today we’re excited to take a look at some of the ways marketing on social media can improve your business, network, and relationships.

Increased Brand Recognition: Those who properly use social media end up reaping more benefits than likes, comments, and shares. When used right, your brand can connect to new people in meaningful ways thanks to social medias like Facebook, Instagram, and Twitter.

Improved brand loyalty: The people and brands who leverage social media to provide legitimate value to consumers are the ones who are truly winning. Brand loyalty comes from relationship building, consistency, product/service quality, and from frequent but not annoying communication.

More Opportunities to Convert: Most people don’t think about social media as a way to create new relationships or convert people into a sale. A comprehensive mindset needs to be established when it comes to social media. Marketing on social media is about networking and communication. Using images, videos, and content that is meant to connect people, it is the brand’s or agent’s job to interact with every comment, liker, sharer, and potentially even haters. It is your job to figure out what their needs and wants really are, plus you’ve got to be a solution for whatever their issue(s) are about.

Social Media Marketing For Real Estate Agents

In an article about social media marketing on Forbes, we came across some valuable information.

According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. Social Media Examiner, 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use.

These two stats do more than indicate persuasive percentages. With so many marketers already utilizing social media marketing and the majority not knowing which is best for what, it is clear that there is much to learn and share inside and outside of the world of real estate.

Contact us to talk more about social media and Washington real estate opportunities.

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