Learning SEO

Why do we need to learn SEO?

The world of marketing and connecting with clients is changing the way that we sell real estate.  10 Years ago print and traditional advertising dominated the real estate industry but today that has all changed.  89% of Home Buyers, according to the National Association of Realtors, start their search for a home online.  And these numbers are true across many other industry’s.  Today’s consumer is mobile and wants the information now.  This creates the need for us as marketers to be involved in Search Engine Optimization  Social Media and Inbound Marketing as vehicles through this site , many companies are able to do that with their business.

Video on The Explosion of Technology and the Internet

So How Can We Be Different?

By developing your voice on the internet, not only your voice but also the design of your whole site.  This is done through content creation, optimization, promotion and telling your unique story about your business, your products and your clients.  Getting the right application development tools is a huge must to growth as well. It’s all about just telling a story so everyone else can follow along.

How and where do I Get Started in SEO, Social Media, Inbound Marketing, Etc. ?

SEO and Inbound Marketing learning seo

SEOMOZ The Beginners Guide to SEO

SEOMOZ Blog

Inbound.org

Search Engine Land

HubSpot Blog

SEO on Pinterest

SEO success in 2013 & beyond: Matt Cutts & others’ insights at #SMX

Social Media

Social Media Examiner

Social Media Explorer

Social Media on Pinterest

Social Media Tools

Social Media Management for Teams – HootSuite

Twitter Scheduling from your phone or computer – Buffer

Local SEO

A Service for checking your local SEO –  GetListed.org

The Most Important Local Business Directories for SEO

 40 Important Local Search Questions Answered

Pay Per Click aka PPC

Google Adwords

Bing Ads

Keyword Tools

Google Keyword Tool

SEO Tools

Open Site Explorer

Google Alerts

If That Then This aka ifttt

Social Mention

Topsy

Url Shortening and Tracking – Bitly

Video Tools

Video Hosting, SEO, Video Site Map and Transcription – Wistia

Video Transcription – Speechpad.com 

All Of This Is Overwhelming Where Do I Start?

This is about just taking action and telling your story while getting everyone involved   You are the expert at something so tell the world about.  Your internet marketing efforts do not have to be perfect they just have to be consistent.  It’s time to develop a plan, make sure to contact the best seo company toronto if you are in the area.

Who?little kid awe

The CEO

Hiring a marketing person

Hiring a marketing company

Hire an intern

Goals

Traffic?

Leads?

Sales?

Calender

What can you commit to?  This is about consistency over time so

Once a month?

Bi-monthly?

Weekly?

Multiple time a week?

What?

Social Networks

Blogging

Video

PPC

Pictures

Contests

Creating content, SEO, Social Media, etc. are like running or eating broccoli.  You don’t always want to do it, but you know that it is good for you, I always recommend getting in contact with a freelance seo consultants in Manchester to help you.  And the more you do the easier it gets and the better you get at it. If you want to learn about the entrepreneur industry, I recommend Lee S Rosen Blog, CEO of healthy bees business.

So get out there and be like Nike and JUST DO IT.

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