Use These 4 Tips To Make Your Small Kitchen Seem More Spacious

Use These 4 Tips To Make Your Small Kitchen Seem More Spacious

Whether you’re in the confines of apartment-land or moving to a smaller home, making the most of a small space is a recurring theme. Especially within the world of year-long leases, you’re hard-pressed to find a kitchen with much more than a single block of counter-space. Not to mention the rise of micro-studios that don’t have more than a kitchenette! We’ve gathered four tips we’ve found useful for navigating the trials of small spaces.

What Can Go On The Wall?

This is the best tool we’ve found for creating more space in a cozier kitchen. Taking the time to build a few shelves, racks, and hooks into the walls of your space will eliminate an immense amount of clutter from your limited drawer, and existing shelf space. Organization is a key component to this mentality. More organization of things in a small space equals significantly less physical and visual clutter.

What Can Just, Go?

Don’t overstuff your small room that requires space for regular movement! If you’re moving into an apartment, or from a larger home to a smaller one, think about everything that can go. Keeping a minimal, yet effective collection of cookware or even lavatory supplies will maximize space definitely. If it’s your personal kitchen, narrow it down to two of everything! Two of every silverware, plate, bowl, dish, so that you always have a clean one in rotation. Though it requires slightly more regular maintenance, minimizing the amount of stuff you’re trying to cram into a smaller space.

No Dishwasher? No Countertop? Customize!

A huge complaint from younger tenants in older buildings is the lack of a dishwasher. A lot of the time an older apartment building, or home won’t come equipped with even a pull-down sprayer on the kitchen sink. You can change this! Installing a pull-down sprayer with two different spray settings can make the chore of doing your dishes by hand much less of a woe. Just make sure to swap it back out before you move to not violate any rental agreements!

If you have space for something more drastic, there are several portable dishwashers that come in all sizes from countertop models to butcher-block-top styles that can double as counter space! These nifty things need not much more than a sink and an outlet to plug into to get your dishes squeaky clean.

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Real Estate Solutions Group aka RESG is Washington’s most innovative real estate team. Serving the greater Seattle Metro for luxury homes, residential home buyers, home sellers, real estate investors, new construction, land, and land development.

6 Pitfalls To Avoid In Online Real Estate Marketing

6 Pitfalls To Avoid In Online Real Estate Marketing

When selling a product of high value, such as a house, it’s a very fine line one must walk. You want to present an enticing offer, but you don’t want to be entirely transparent on yourself or the home. You want to leave little quips, factoids, and selling-points in your pocket for when the conversation really starts to sound like an inked deal. There is such a thing as being “too available” in the real estate market.

You want to present your listing online in a way that is telling enough to bring your potential buyers in. Many fishing metaphors could be made here, but you get the idea. Bait. You want your marketing to reflect the property in an honest light, but still leave some aspects to the imagination. This is not always the easiest thing to do. Here are six pitfalls to avoid in your marketing campaigns.

Titles Of Listings

This mostly pertains to online listings. The title of your listing is the first thing your potential buyer will see other than the cover photo when looking at your advertisement online, or on a website such as Zillow. They want to know two things immediately: the price and the location. After that it’s up to you to find less than 6 words to make a big impact if the cover photo doesn’t sell it enough.

Being extremely sparing, yet concise in your titles for listings is also integral to their favoring in search engines. Look in to plug ins or information on optimizing search engine optimization. A mere rewording could rank your listing much higher on frequently-used search engines. This is a very important factor in making a big impact with your marketing campaign. A well-ranked title that you can spread through multiple social media channels is reliable and gets traffic to your page.

Visuals

We live in an extremely short-spoken, visually-driven society at present. As a result, the first picture a cliente sees on an advertisement for a property can be a dealbreaker. You want a picture that truly shows the beauty of the house *from the outside. Potential buyers want to bask in the outer beauty of a house before being brought inside to see what it really has to offer. They want to see a house that even on the outside is a representation of their own tastes.

Avoid infusing your listings or advertisements with too many photos. Arrangement of the order of these photos is also very important. Imagine it’s a virtual tour and you want the tourist to see the main rooms of the house first. The entryway, the living room, the kitchen, the main bathroom, the main bedroom, the backyard, then everything else. Think about what would wow them the most immediately out of all the house has to offer internally. Backyards are always a plus, and are always worth early mention.

Ad Placement/Duration

If your brokerage has a website, make full-use of it for your listings. If not, consider big names like Zillow, or Trulia, or make use of them in addition to your brokerage’s website if allowed. Casting out many lines is never a bad idea, it’s just keeping in mind which ones are worth fully worth pursuing. You want to pay attention to everywhere you advertise, and between slow periods pay for more ads pertaining to your own portfolio, or success of your real estate group. This will keep interest and traffic to your pages when you don’t have a pretty house to show everyone.

Use social media outlets such as Instagram and Facebook to gear advertisements to specific demographics and areas relevant to your listing. But only do this within a few weeks prior to your showing of the house. You don’t want this ad in everyone’s feed for too long or it will become white noise. When you pay for ads on Facebook or Instagram have a clear marketing goal and deadline in mind or else the traffic to the posts won’t achieve the desired goal—selling the house.

Virtual Vs. Actual Open House

As mentioned prior, in your ads for the house, you don’t want to give away all of its beauty and mystique. Leave a few shots, maybe even full-angles of spare bedrooms, lofts, gazebos, little things. Things that will only further sell an already keen buyer on closing a deal, imagine the icing on a cake.

This is also where your extra factoids come in to play, such as a customization on the home that a previous owner made that you found fitting of the home. These tidbits are what develop rapport with your client. It makes them feel like you love the home as much as they want to.

Timing

Timing is everything in well, every regard. You never want to spend too much out of pocket or from your employer on paid advertisement. Sponsored ads are only helpful when there’s enough content and activity from yourself or your group’s website that will keep people there.

Many sponsored ads are looked-over because they run too long, too short, too soon, or too late.

Wait until you have something ready to sell, or you’re in a dry-spell and just need people to know you’re still active in your real estate endeavors.

There’s always time to come back into full-view, as long as timely efforts are made to stay relevant. Active social media pages for your personal and professional work are a good way to kill time between big listings you’re trying to bring even more attention to.

Research!

The best research tool is constantly at your fingertips—the internet! Nothing has ever hurt a growing business, brand, or person than doing research on relevant work, fields, or even disasters. Digging deep in to Google’s folds will unravel a wealth of knowledge that you maybe didn’t think existed. Google Trends is a very useful, and free tool to see what people have been searching for over a large span of time. See what words, locations, people, things are engaging people online to better hone your own online marketing!

If a house has been listed in (at least) the last two decades, an online record of its listing exists. You can even go to the library! Perspective and the wins and losses of your past peers will only help you gain a better understanding of where you stand in your market today.

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Real Estate Solutions Group aka RESG is Washington’s most innovative real estate team. Serving the greater Seattle Metro for luxury homes, residential home buyers, home sellers, real estate investors, new construction, land, and land development.

7 Things You Can Do To Help You Get Your Security Deposit Back

7 Things You Can Do To Help You Get Your Security Deposit Back

Every day people do things that ruin their chances of getting a security deposit back. Holes in the wall, damaged doors, broken windows, these are all things that disqualify renters from usually getting their money back. To avoid losing your deposit, follow the advice below. It’s actually fairly simple if you take the time to plan.

Plan out your plan

Take 30 minutes to 2 hours to figure out what exactly you should do to clean or fix whatever you damaged. Plan out the strategy to fix the damage and make sure to account for the actual fix time too.

Start strategizing when you’re going to move in

Plan out ways to save time, money, and physical effort. Make sure to buy removable poster putty or those sticky velcro products that are meant to hang things.

Being organized is king and queen.

Make sure you read the paperwork and get a thorough understanding of what is expected of you as a renter. Follow directions and exceed your own expectations.

Document everything… Seriously everything.

Photograph every little scratch before you sign anything. Videos of major damage is also equally as important because it may or may not be in 4k depending on your phone or camera. Every time you place a service request, document the emails, phone calls, and text messages to protect yourself.

Communicate with your landlord

The more you communicate politely with your landlord, the better. Alerting your landlord about move-in or move-out dates is just as important as your basic service requests.

7 Things You Can Do To Help You Get Your Security Deposit Back

Clean every appliance and asset thoroughly

These days, you’d be surprised how many people don’t actually clean their house. It is imperative that renters routinely clean appliances, windows, doors, walls, showers, toilets, and sinks to avoid stains or longterm damage.

Move in and out with roommates.

Have you ever had to stay late at work, then got stuck with all of the chores, plus all of the dishes, plus all of the paperwork? Moving out after your roommates feels similar to that.

 

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Learn More About Advertising For Real Estate Investments

Learn More About Advertising For Real Estate Investments

There are many different ways you can advertise for real estate investments. Over the years, we’ve tried just about everything in order to provide the most value to our clients. When people choose to invest in our team, we make sure to provide them with enough resources and information to empower them with the ability to make the best decisions.

As an agent or investor, the list below includes some of the ways a company can advertise for new investment opportunities.

Guerilla Style includes everything from signs on the side of the road to cold calls. Guerilla style has been called outdated but many agents are still finding success utilizing things like postcards, letters to specific homes, and knocking on doors.

 Bandit Signs
 Car Signs
 Post Cards
 Letters
 Door Knock
 Cold Calls

Learn More About Advertising For Real Estate Investments

Digital advertising in 2018 can be overwhelming to the inexperienced marketer or investor. The list below are some specific examples of ways you can advertise for investments.

 SlyDial
 AutoDialer
 In your email signature
 On business cards
 Sign at Rental / Land  We buy properties.
 Ads in Craiglist
 Real Estate for Sale

Learn More About Advertising For Real Estate Investments
 Housing Wanted
 Jobs / Real Estate
 Services
 Facebook / Instagram / Twitter / Google+ / Flikr / Pinterest / LinkedIn
 Show one you just bought
 Ask people for deals
 Ask for partners

Learn More About Advertising For Real Estate Investments

 YouTube
 Make video examples of what you are buying
 Landing Page on Your Website
 Wufoo for quick forms
 SEO For It
 PPC for It
 Social For It

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Living Near A Starbucks Drives Up Your Home’s Value

Living Near A Starbucks Drives Up Your Home's Value

We believe in making informed decisions. In order to do so, one should leverage all of the publicly available data created by tech giants such as Zillow, Red Fin, and even Craigslist. Since the Keller Williams brand is located just about everywhere, we use a combination of Zillow and Keller Williams resources to keep people informed. Many people’s homes are their most important financial asset and Zillow has created a tool that estimates that market value for specific areas

To get a better understanding of how much your property is worth, one must also understand the different factors that go into the different valuations driving the market. According to Zillow, “The Zestimate is Zillow’s tool for extrapolating real market value of your home based on existing home-related data and actual sales prices in your area.” Home values and sale prices overlap with thousands of data points to create the “market value”. These ‘data points’ often affect home values, property valuations, and ultimately can sway someone towards a purchasing or selling decision. Below is a list of surprising key variables (curated by Zillow) that can affect your home value.

Starbucks & Coffee Shops

According to a 2015 study from Zillow, homes that were closer to a Starbucks appreciated in value. When research was done to see if homes appreciated in value near Dunkin’ Donuts, the values did not increase as much compared to the Starbucks. It appears that ‘brand name’ coffee drives up home value.

Living Near A Starbucks Drives Up Your Home's Value

Other variables that also drive up home value are listed below. To learn more in depth, read the full Zillow article here!

Surprising Things That Increase Home Value

Blue kitchens and blue bathrooms

Trendy features

How close you are to a city


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