The Hottest News & Trends in Puget Sound Real Estate

Learning SEO

Why do we need to learn SEO?

The world of marketing and connecting with clients is changing the way that we sell real estate.  10 Years ago print and traditional advertising dominated the real estate industry but today that has all changed.  89% of Home Buyers, according to the National Association of Realtors, start their search for a home online.  And these numbers are true across many other industry’s.  Today’s consumer is mobile and wants the information now.  This creates the need for us as marketers to be involved in Search Engine Optimization  Social Media and Inbound Marketing as vehicles to attract today’s customers.

Video on The Explosion of Technology and the Internet

So How Can We Be Different?

By developing your voice on the internet.  This is done through content creation, optimization, promotion and telling your unique story about your business, your products and your clients.  It’s all about just telling a story so everyone else can follow along.

How and where do I Get Started in SEO, Social Media, Inbound Marketing, Etc. ?

SEO and Inbound Marketing learning seo

SEOMOZ The Beginners Guide to SEO

SEOMOZ Blog

Inbound.org

Search Engine Land

HubSpot Blog

SEO on Pinterest

SEO success in 2013 & beyond: Matt Cutts & others’ insights at #SMX

 

Social Media

Social Media Examiner

Social Media Explorer

Social Media on Pinterest

 

Social Media Tools

Social Media Management for Teams – HootSuite

Twitter Scheduling from your phone or computer – Buffer

 

Local SEO

A Service for checking your local SEO –  GetListed.org

The Most Important Local Business Directories for SEO

 40 Important Local Search Questions Answered

 

Pay Per Click aka PPC

Google Adwords

Bing Ads

 

Keyword Tools

Google Keyword Tool

 

SEO Tools

Open Site Explorer

Google Alerts

If That Then This aka ifttt

Social Mention

Topsy

Url Shortening and Tracking – Bitly

 

Video Tools

Video Hosting, SEO, Video Site Map and Transcription – Wistia

Video Transcription – Speechpad.com 

 

All Of This Is Overwhelming Where Do I Start?

This is about just taking action and telling your story while getting everyone involved   You are the expert at something so tell the world about.  Your internet marketing efforts do not have to be perfect they just have to be consistent.  It’s time to develop a plan.

Who?little kid awe

The CEO

Hiring a marketing person

Hiring a marketing company

Hire an intern

 

Goals

Traffic?

Leads?

Sales?

 

Calender

What can you commit to?  This is about consistency over time so

Once a month?

Bi-monthly?

Weekly?

Multiple time a week?

 

What?

Social Networks

Blogging

Video

PPC

Pictures

Contests

 

Creating content, SEO, Social Media, etc. are like running or eating broccoli.  You don’t always want to do it, but you know that it is good for you.  And the more you do the easier it gets and the better you get at it.

So get out there and be like Nike and JUST DO IT.

 

Large Corporations Dominate Rental Markets

imagesA new business model is rising from the ashes of the mortgage industry collapse – large corporations buying, renovating and then renting out distressed properties at a profit. But how profitable is this new business model and what will it cost local communities? Read more

Washington Supreme Court: Foreclosure Trustee In Violation of Law

Washington Supreme Court: Foreclosure Trustee In Violation of LawWashington’s Supreme Court has ruled that foreclosure trustee, Quality Loan Service, was in violation of state law by illegally notarizing foreclosure documents with inaccurate dates for a Whidbey Island home. Read more

Are Your Student Loans A Roadblock To Homeownership?

Are Your Student Loans A Roadblock To HomeownershipTheConsumer Financial Protection Bureau (CFPB) recently announced the expansion of its regulation sights to include non-bank student loan lenders. Student loans, which have become as common as credit cards in our society, are proving for some borrowers to be more of a hindrance than a help. This is especially true for student loan borrowers who want to purchase a home. Below we look at a few ways that student loans can become a roadblock to homeownership and explore what you can do about it: Read more

Qualified Mortgage Standards and Impact

indexThe Federal Housing Administration (FHA) is finalizing its version of the qualified mortgage rule which will set standards “non-abusive” mortgages must meet to get the “qualified mortgage” seal of approval. But what does this mean for buyers looking to finance their home purchase? Below are a few insights on how the qualified mortgage rule may impact you and your future mortgage: Read more