4hr Work Day for Real Estate [Video]
We get asked how to be successful in Real Estate? Here is my secret and not so secret formula to achieve huge results selling real estate in just 4hrs of work a day. This is taking the 80/20 principle very seriously and implementing it. It is all about structuring your day, lead generation, lead follow up and lead maintenance via a CRM with follow up action plans and reminders.
4hr Work Day for Real EstateVideo:
Hey, what’s going on everyone? Anton Stetner here with the Real Estate
SolutionsGroup. I am going to talk about today one of the most important
items in real estate. One of the things we always get asked is, “Hey, what
does it take to be successful? How do we get to the level of business you
guys are doing? How are we going to make this happen?”
The reality is show up, make it happen, find somebody to sign something. To
break it down into a simple, just easy to use process, what we did, the
Real Estate Solutions Group, is we can up with what we call the four hour
work day. The four hour work day specifically, if you do this every day,
let’s say you did this four or five days out of the week, it doesn’t really
matter. Your 4 hour work day is about focusing on the 20% percent that
matters and ignoring the other 80. So if you do this and then do your busy
work in the afternoon, you will be successful.
The idea is, basically, you’re going to show up at 8:00 or 8:30 in the
morning. Your first half an hour of the day is what we call prepare. That
means you’re going to figure out who am I going to communicate with today.
You’re going to generate, create, or make some type of a list for people to
communicate with. You’re going to fill out your daily “To Do,” and
remember, you’re going to be doing this all in conjunction with your 411.
For those of you who are not inside of Keller Williams, we use a 411 for
goal planning – one year, one month, four weeks. It’s basically taking your
big goal for the year and breaking it down into bite-size chunks. So once
again, first half an hour prepare your list, your “To Do,” and what do you
need to do today in relation to your big goals.
I’ve started this one. This one, of course, is now our most important. The
first hour and a half is outbound communication. I don’t care who you are
calling. I don’t care what you are doing. You are communicating with people
outside of the office in some way for an hour and a half.
The next hour is lead follow-up. This is your second most crucial step.
What’s happened is people think, oh, I can just call someone once or I can
email them once. Never happens. Your leads, your money, how it is made in
real estate, it’s made on that 7th, 8th, 9th, 10th, 11th, maybe 12th follow-
up. The moral of the story is you have to continue to follow up. Otherwise,
you’re not getting everything out of the leads. So next hour, lead follow-
Ideally, for your lead follow-up, you’re just going to be looking into your
CRM, and you’re going to be printing off your action items, your to-do list
for there right out of the CRM that’s come just from your follow-ups. So in
other words, you put a new contact in.
Well, let’s move over to lead maintenance. Your last hour of the day is
lead maintenance. This is, hey, we’re going into eEdge. We’re going into
the CRM. We’re adding our contacts. We’re putting our contacts in there.
We’re specifying them by group. We’re specifying them by contact type.
We’re specifying them by lead type. And what we’re focusing on here is
we’re focusing on launching our action plan so we know when to follow up.
So this lead follow-up portion just merely becomes following the action
plans that we’ve already created during our lead maintenance period.
Then you eat lunch and then go on appointments. Nothing else needs to be
done, and you will kill it inside of real estate following the four hour
Anyway, that’s all we have for you today. My name is Anton Stetner with the
Real Estate Solutions Group. Leave me your thoughts and comments below. If
there’s anything that we can do to help you guys out, feel free to call,
text, email, smoke signal, a little message in a bottle, as long as we’re
near the ocean, whatever works. Thanks.
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