4 Tips For Hosting A Successful Open House

4 Tips For Hosting A Successful Open House

You’ve made the home you’re about to sell look near-immaculate. You’ve catered to every nook and cranny of the property to make sure it’s in pristine viewing condition. But this isn’t enough. Neither is making a delicious spread of finger food. Several conditions need to be considered and met to walk away from your open house with a lengthy list of prospective buyers.

We’re not saying you need to beat a dead horse over details, but keep in mind people often get hung up in aesthetics. Aside from the obvious like the aaa heating ac repairs and the kitchen remodels, there are several other steps to making this a fruitful endeavor on your behalf as the agent hosting the open house. Here are four useful tips we believe will elevate your open house hosting experience as a new agent.

Marketing!

As with any event in the current digital time we live in, marketing through several avenues is vital. In order to grab the attention of several prospective buyers, you need to list your open house on every major social media platform. Advertise through larger websites such as Zillow, and set up targeted ads on Facebook. The more spaces you fill with your listing that more opportunities people will remember to come. Diversify your listings on different media outlets with short videos, photos, and other related content.

Coordinating with other agents in the area could also prove useful. Teaming up for an “open house weekend” can also garner attention to your open house. Timing your event with another local gathering, business opening, or the like can also bring attention to your open house; there’s no shame in cross-promotion! Maybe you could partner with a local business even! Nothing can hurt to spread the word of the beautiful home you’re showing.

Don’t Go Alone

As previously mentioned, hailing the assistance of a fellow agent to offer safety in numbers during the showing can help immensely. Unfortunately, it’s worth mentioning the dangers that can befall you sitting alone in a house inviting in strangers. Aside from that, it also helps to have another set of hands on the job with you. Bringing in a trusted lender can also prove useful to further educate prospective buyers on lending options and help seal the deal on-the-spot.

Easy Contact Info Gathering

Going the old pencil and paper route can never steer you wrong. But with the technology available today, it serves to think of more inventive solutions to taking down contact info. Make it quick and easy for people to sign in to the open house. Having an iPad or tablet ready for people to enter their contact info into can expedite the process, and make you look more professional and tech savvy. The most obnoxious remorse comes from a bubbly conversation with a potential buyer that you can’t remember the name and email for after you forgot to write it down.

Invite The Neighbors In

Open houses have the tendency to draw in nosy neighbors who’ve been dying to set foot in a newly remodeled kitchen. It serves to cater somewhat to this crowd as they are potentially going to tell their friends about a nice home on their block. People tend to want to move their friends in to close proximity to themselves (but not too close.)

 

Holding a private showing an hour early of the actual one can create a sizable buzz in the local community. Those that come on “invite only” can feel like they hold special regard in their neighborhood, and will recommend it even further to friends and colleagues.

 

Contact us to talk more about social media and Washington real estate opportunities.

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Real Estate Solutions Group aka RESG is Washington’s most innovative real estate team. Serving the greater Seattle Metro for luxury homes, residential home buyers, home sellers, real estate investors, new construction, land, and land development.

 

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